Services

Support for the whole commercial operation.

The work can be focused on one priority or combine leadership, process, team development and technology around the needs of the business.

Executive as a Service

When a B2B company needs senior commercial direction to grow more consistently, ProduBiz offers Executive as a Service: part-time executive involvement integrated with marketing and sales leadership.

We work with leaders and teams to understand lost opportunities, identify bottlenecks in the commercial growth system and plan how to scale without sacrificing quality or margin. These questions become priorities, metrics and initiatives. We stay involved in decisions over time, establish a management cadence and take part in agreed implementation work. Alongside the team running the operation, we connect strategic direction with day-to-day execution.

CRM implementation

A useful CRM starts with how a company sells, serves customers and makes decisions. ProduBiz leads implementation as an end-to-end project: from defining processes and requirements through configuration, go-live, team training and ongoing support.

The design reflects how opportunities move, each team's responsibilities, the information management needs and the routines of the people who will use the system. After go-live, we support adoption, answer questions and adjust workflows and configurations as the team incorporates CRM into its work. The goal is to make it a management tool with clear processes and data that support commercial decisions.

Marketing and sales consulting

When leaders need to answer a defined commercial question, ProduBiz offers marketing and sales consulting projects with a clear objective, scope and end point.

We examine the factors at work with the people and data available in the business, develop options, prioritize changes with leadership and support implementation of the agreed initiatives. A project may investigate lost opportunities, assess the commercial growth system, design the next stage of growth or establish how to measure marketing's contribution. Consulting can be engaged on its own or form part of an Executive as a Service agenda.

Applied AI for commercial productivity

Marketing and sales teams have practical opportunities to use AI in their daily work when use cases are tied to team needs and reliable information. ProduBiz turns specific priorities into useful resources within the tools the client already uses, such as Claude or ChatGPT.

We organize context and working memory, create reusable skills for recurring tasks, structure approved information sources and configure scheduled automations. We test these resources with the team and adapt them to its routines. The skills help teams repeat effective practices without rebuilding instructions for every task. The focus is to reduce rework and bring greater consistency to commercial preparation, analysis and execution, with scope and access defined for each use case.

Sales training and mentoring

In B2B sales, learning needs to show up in the conversations and decisions behind real opportunities. ProduBiz designs and delivers training and mentoring for sales professionals and leaders, grounded in each team's commercial challenges.

We work on areas such as needs discovery, value creation, complex opportunity management, account management and pipeline discipline. Real cases, sales conversation simulations (role plays) with feedback, and curated reading are part of the development process. The goal is to turn knowledge into practices teams can apply and improve at work.

Next step

Start with the commercial challenge.

We can discuss the context and identify a sensible first step.